UX Research Methods to Create Customer-Driven Products

What is UX Research?

Common Methodologies

A/B Testing

Card Sorting

Contextual Interviews

Click Testing

Prototyping

System Usability Scale (SUS)

  1. I think that I would like to use this system frequently.
  2. I found the system unnecessarily complex.
  3. I thought the system was easy to use.
  4. I think that I would need the support of a technical person to be able to use this system.
  5. I found the various functions in this system were well integrated.
  6. I thought there was too much inconsistency in this system.
  7. I would imagine that most people would learn to use this system very quickly.
  8. I found the system very cumbersome to use.
  9. I felt very confident using the system.
  10. I needed to learn a lot of things before I could get going with this system.

Usability Testing

Reasons for Doing UX Research

  • To create designs that are aesthetically pleasing to most users
  • To understand how users want their information to be structured using card sorting.
  • To understand the *Return on Investment *(ROI) of your product design.
  • Helps refine your target audience and identify early adopters.

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