UX Research Methods to Create Customer-Driven Products

What is UX Research?

UX stands for user experience and it defines the process designers use to create products that resonate with users. The principles of UX design include creating protects that understand the needs of your target audience and deliver a straightforward user experience whilst maximizing utility.

Common Methodologies

Here are some common user experience research methods used to inform and improve the design of products.

A/B Testing

Also known as split testing, A/B testing is a randomized experiment where equal groups of users are shown one of two versions of a product. Then, the metrics between each version are measured (for example click rates or conversions).
This method is used to test variations between designs and see how well they perform. A/B tests allow designers to make small changes and gather insights on how it affects their site or app’s performance.

Card Sorting

Card sorting is a research method that involves asking users to organize keywords and information into groups. In card sorting sessions, users are given a set of labels and are asked to sort them into categories. This helps designers understand how users expect information to be structured.

Contextual Interviews

Contextual interviews involve observing users as they work in their own environment. Unlike other interview types like usability testing, users aren’t set tasks and instead the focus is on how users naturally work and how they would use your product.

Click Testing

Click tests aim to determine where users would click on your product’s interface to complete their intended actions. Users are given a website, screenshot, prototype or wireframe of a product and are asked where they would click to access the information they need or complete a task.


Prototyping involves making a simulation, mockup or concept of your final product. This allows designers to have a visualization in which to tweak the appearance and functionality of the design.

System Usability Scale (SUS)

Using the system usability scale questionnaire gives designers insightful user ratings of how well users can use your product. The SUS questionnaire involves answering ten questions with a five-point scale from strongly agree to strongly disagree.

  1. I think that I would like to use this system frequently.
  2. I found the system unnecessarily complex.
  3. I thought the system was easy to use.
  4. I think that I would need the support of a technical person to be able to use this system.
  5. I found the various functions in this system were well integrated.
  6. I thought there was too much inconsistency in this system.
  7. I would imagine that most people would learn to use this system very quickly.
  8. I found the system very cumbersome to use.
  9. I felt very confident using the system.
  10. I needed to learn a lot of things before I could get going with this system.

Usability Testing

With usability tests, a panel of representative users will try to complete pre-set tasks and then provide feedback on their experience. With in-person usability tests, observers will watch the user as they use the product. With remote usability testing, users are encouraged to ‘think out loud’ while their screens are recorded.

Reasons for Doing UX Research

Effective user experience research is vital for your product’s success. It helps designers develop a product that perfectly matches your user’s needs.

  • To create designs that are aesthetically pleasing to most users
  • To understand how users want their information to be structured using card sorting.
  • To understand the *Return on Investment *(ROI) of your product design.
  • Helps refine your target audience and identify early adopters.



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