What do you know about digital marketing strategy?



  • plan to achieve the company’s goals with the help of digital tools;
  • the process of identifying, formulating and implementing digital opportunities that’ll give your organization a competitive advantage;
  • and even this option from the master digital marketing Mark MacDonald:
  • digital-strategy — is “the answer to a simple question: how can a business benefit using information and technology to improve human productivity?”


  • increase return on investment, especially integrated with overall corporate strategy;
  • increase sales and customer loyalty while reducing costs through the preparation and analysis of new insights;
  • improving the customer experience and increase the value of the product / service with the help of “digital” opportunities;
  • creating a new simple-to-use sales channels at the same time efficient and cost effective service;
  • increasing flexibility of decision-making.


  • Setting goals. Target digital-strategy based on business goals throughout the organization.
  • Define your audience. Determine your primary and secondary target audiences and conversion groups.
  • Determine USP (unique selling proposition).
  • Analysis of technologies and tools. Analyze available to the company’s external and internal digital tools and channels, as well as the available tools, but not used yet. Set up goals, objectives and key challenges for each channel (website, social networks, mobile devices, CRM, ERP, etc.)
  • Contents. Content strategy is a separate point, where you define the language, audience, methods and time of delivery of content. The purpose is communication with the customers.
  • Designe and Management. Prioritize tasks based on their urgency and importance, as well as deadlines, budget and other available resources. Distribute them between the teams and set KPI’s.
  • Achievement and success. Decide how you’ll check and evaluate the results of each step and the overall success of the project.
  • Analysis and correction If you think having passed the previous 7 steps, you’ll complete the work out the digital-strategy, you are deeply mistaken. Analyze each action, find the ‘gaps’ and make changes to improve efficiency. Done? Now do it again. And continues to do so further. Remember, if you want to get a correct view of the promotion, set up correct Google Analytics setting.




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